Blue ocean strategy ist eine methode zur entwicklung dauerhaft profitabler geschaftsmodelle aus dem bereich des strategischen managements. In this article you will learn how to make your competition irrelevant and have sales and profit. Achieve success through innovation and make the competition irrelevant. Blue ocean strategy is a new way of thinking a movement away from a competitive mindset. Blue oceans denote all the industries not in existence today the unknown market space, untainted by competition. From biscuits to facewashes, patanjali has rattled the marketplace in such a manner that even families of renowned fmcg companies are adopting ramdevs products. Reviewing the blue ocean strategy universiteit twente.
To join the free indie business book club, click here. Their iconic and impactful books, blue ocean strategy and blue ocean shift, provide a systematic approach to making the competition irrelevant and tools any organisation can use to shift from red oceans of bloody competition to blue oceans of new market space. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. While the blue ocean strategy allows a company to pursue a new. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Ikea has said it plans to set more than double its number of stores in china by 2015. Expanded editions of the book were published in 2015 and 2017. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continents. Red ocean strategy pdf download download the blue ocean strategy summary pdf. Theeffect of blue ocean strategyon increasing competitive.
In red oceans, there is a competitiveadvantage worldview, companies are often driven to outperform rivals and capture greater shares of existing or shrinking market space. There is ample opportunity for growth that is both profitable and rapid. Since, dividing up existing demand and benchmarking the competitors, blue ocean strategy is regarding grow demand and break away from the competition. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Today, we tell you something about an interesting chaper in osterwalders book about the blue ocean strategy. Four reasons why blue ocean thinking is crucial insead.
The most appropriate unit of analysis is the strategic move, the. Blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. The green ocean innovation model international journal of. It is being published in a recordbreaking 44 languages and is a bestseller across five. Black ocean strategy a probe into a new type of strategy used for organizational success geinternational journal of management research geijmr, vol.
How to create uncontested market space and make competition irrelevant, by renee mauborgne and w. Blue ocean strategy has helped numerous companies and organisations across the globe to create new market space and achieve pro. November 2015 andreas karaoulanis this paper aims to give the main guidelines for strategic implementation of blue oceans strategy and how this kind of strategy is a part of turnaround management. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. Blue ocean strategy introduces analytical tools to minimize risk. May 14, 2016 black ocean strategy a probe into a new type of strategy used for organizational success geinternational journal of management research geijmr, vol.
Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. It aims to be a howto manual for creating uncontested market spaces where your competition becomes irrelevantand it most definitely delivers. The premise of the book is that companies can succeed by creating. Jan 14, 2015 blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. Set sail towards your blue ocean jk beteiligung gmbh. A free powerpoint ppt presentation displayed as a flash slide show on id. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. With the necessary resources, blue oceans can be created and recorded successfully. Furthermore the blue ocean strategy was awarded with the best business book of 2005. How to create uncontested market space and make the competition irrelevant hardcover january 20, 2015. Interested to know what executives have to say about their blue oceans. Blue ocean strategy mi major reference works wiley online. Market knowledge, blue ocean strategy, and competitive advantage. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Nov 15, 2015 blue ocean strategy and corresponding tools createddeveloped by w. Some time, one customer said, when she plan to buy some bowls, cups or small. List the factors the customer cares about, and current dimensions of competition. Blue ocean strategy formulation the four principles of. In an audiobook that challenges everything you thought you knew, w.
This article explains the blue ocean strategy, developed by w. Chan kim is one of the most influential business books ive ever read. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy is often compared to venture strategy. Vivek bindra unveils the secret of accelerating your business growth to an exponential level. The major reason for patanjalis success is its unique business model of a single umbrella brand, a wide spread of categories, exclusive store network and a close association of a personality. Blue ocean strategy ppt slides linkedin slideshare. Blue ocean strategy and corresponding tools createddeveloped by w. Value innovation strategy competes in an uncontested market space. Lowcost expert tony fernandes the man behind air asia is launching his tune discount hotel marque in australia this is nofrills, lowcost at a pretty spectacular level. The book succeeds in showing how businesses, can outdo their competitors. Implementation of the blue ocean strategy using simulation.
Apr, 2016 this strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. November 2015 andreas karaoulanis this paper aims to give the main guidelines for strategic implementation of blue oceans strategy and how this kind of strategy is. Value innovation it is the simultaneous pursuit of differentiation and low cost, creating a. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by. The blue ocean strategy team congratulates all of the 2015 blue award winners and the organizers of the blue awards competition and event, axessio and hec business school paris. In contrast from porters theory that strategy is seen as making a choice between differentiation and low cost, those that seek to create blue oceans pursue. First published in 2005, it was updated and expanded with fresh content in 2015. They represent businesses that may not be around today, or werent around until they came on to the scene. But, lets first understand what is blue ocean and how it is different from red ocean strategy. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w.
They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Black ocean strategy a probe into a new type of strategy. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. All you get is a clean room with a comfy bed according to the firm and shower. We share interviews, case studies, and various competitions and events on blue ocean. Making your competition irrelevant with the blue ocean. How to create uncontested market space and make the competition irrelevant pdf by w.
In this way, it swam into a blue ocean, offering a plastic watch at a price that allowed people to purchase two or three watches at one time. In blue oceans, demand is created rather than fought over. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Innovation, new market space and creating demand are central characteristics. Mar 11, 2015 4 blue ocean strategies for enduring sales model transformation published on march 11, 2015 march 11, 2015 76 likes 16 comments. Pdf impact of blue ocean strategy on organizational. Blue ocean strategy including examples and pdf download. Feb 21, 2016 lets prove it using a sequence to the blue ocean strategy, which was developed by insead researchers, w. Abstract blue ocean strategy provides a theoretical framework and a practical roadmap for companies to break away from. We share interviews, case studies, and various competitions and events on blue ocean strategy, blue ocean shift and blue ocean leadership. Welcome to blue ocean strategy were thrilled to have you on board. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Essay on blue ocean strategy a marketing book 1053.
Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysiscompany and industryare of limited use in explaining how and why blue oceans are created. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy is innovative, and it creates a.
Venture strategies have been used by large multinationals for decades. Red oceans represents all the industries in existence read little women online pdf today. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy available for download and read online in other formats. The book mostly borrows from a range of over 140 strategic marketing moves within a period of over a century. Both strategies have their own merits and disadvantages when it comes to applying innovation. They are the authors of blue ocean strategy, which has sold over 3. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Blue ocean strategy blue ocean strategy is a strategic move that organizations or individuals use to create new product or ideas. Blue ocean strategy makes companies to come out of ocean of bloody competition by creating market space which is uncontested and that makes the completion irrelevant.
The strategy can transform a current product or idea or create something total new. Chan kim and renee mauborgne in the indie business book club. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by. Best of dr vivek bindra monopoly blue ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. On blue ocean strategy by kim and mauborgne the business model canvas is a perfect extension of the analytical tools presented by kim and mauborgne. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level.
The book titled blue ocean strategy is not helpful to management dont buy it and if you. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that. Use value innovation to create competitive advantages in blue ocean. Chan kim and renee mauborgne in their bestselling book of the same name. Impact of blue ocean strategy on organizational performance. The boeing 787 inde 599 november 1st, 2009 situation pre 787 launch duopoly with boeing and airbus commanding 100% market share in large. Value innovation it is the simultaneous pursuit of differentiation and low cost, creating a leap.
They provided a powerful framework for questioning incumbent business models. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Blue ocean strategy blue ocean strategy introduction blue ocean strategy is a marketing book by w.
Blue ocean strategy is innovative, and it creates a new market instead of fitting into the current market. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Pdf blue ocean strategy download full pdf book download. Rendezvous next year in november 2016 for the third edition. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy can be applied across sectors or businesses. Making your competition irrelevant with the blue ocean strategy. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Blue ocean strategy including examples and pdf download this blog article is a overview of some of the key points of the book by w. What is blue ocean strategy about blue ocean strategy. In a red ocean environment the market becomes more fierce and crowded as. Essay on blue ocean strategy a marketing book 1053 words. Chan kim harvard business school press, 2005, conceived of a new way for companies to drive profitable growth.